Come in and ask about designing your unique piece of wearable artwork, from silver to gold or even palladium. Then choose from a wide selection of stones to centerpiece your new custom creation! Plus, with our new design software, it’s easier than ever to get your jewelry exactly the way you imagined it. Near the beautiful Fayetteville Town Square, there sits quietly a rare gem of a store. Swift’s Jewelry has been a part of the Fayetteville community since 1956. Swift’s owner, Steve Moore, along with his dedicated staff, care about making the perfect piece of jewelry for you. They specialize in crafting the desires of their customers into pieces of art, many of which have earned awards.